The "bean counters vs. colouring in brigade."

Finance, rooted in hard numbers, and marketing, driven by creativity, can appear worlds apart.

Yet, when these two forces align, they create a potent partnership that drives sustainable business growth.

Let’s get straight to the crux of it. The two teams don’t quite see eye to eye.

When the numbers are good, the sales team is smashing it. When the numbers are bad, marketing have been providing shit leads.

It’s a common theme.

It may come as a surprise to learn that in today's fast-paced world, most of your prospective customers don’t want to talk to you.

Or more specifically, your sales team.

Ouch.

The boom in social media and the ease of content creation has led many individuals to believe that they possess the expertise to master marketing.

Ask them to build you a strategy though and see how they get on…

In short: Stop getting distracted by nice new shiny objects.

The secret to your success stretches back to when humans lived in caves.

Premier league survival or trying to compete at the highest level in all competitions?

Many companies rely on tactics without a cohesive strategy, limiting their ability to achieve their objectives and just going from week to week, game to game.

All CEOs and business leaders rely on quantifiable data to evaluate marketing campaigns and make informed decisions.

Sometimes, you just can’t do that. You have to trust the dark arts..

It’s not as straight forward as you might think.